Data Collection
Qualitative Research
- Focus group discussions, mini-groups, expert groups (FGD)
- In-depth interviews (IDI)
- Mystery Shopping /Diary studies
- Product Placements, Product Test Services
- Usability Testing on various proto-types
- User Research & Ethnography research encounters
- Central location tests (CLT) / Hall tests
Quantitative Research
- Pen and Paper Interview (PAPI)
- Computer aided personal interviews (CAPI)
- Computer aided telephonic interviews (CATI)
- Computer aided Web interview (CAWI)
- Email/Web Based
- Face to Face Interviews (F2F) & Personal Interviews
- Telephonic Interviews
- Customer Satisfaction Survey
- Retail Audit and Interview
- Mystery Audit.
